Why do I not hear about breast cancer in men as much as I hear about breast cancer in women?

Breast cancer in men is a very rare disease. This is possibly due to their smaller amount of breast tissue and the fact that men produce smaller amounts of hormones like estrogen that are known to affect breast cancers in women.
In fact, only about 1 in 100 breast cancers affect men and only about 10 men in a million will develop breast cancer.